Conducting a SWOT Analysis

The implementation of a SWOT analysis invites you to challenge accepted ideas and received wisdom within your organisation. I also suggest how you can overlay other frameworks such as PESTEL and Porter's Five Forces to help you to delve more deeply in your exploration of the strategic challenges facing your organisation.

A PDF of the Slide Deck is available to download from the Resources Section of this lecture.

Conducting a SWOT Analysis .pdf