The Psychology of Selling
12 Secret Steps to Mastering the Basics of Copy Writing
-
12 Secret Steps - Introduction (2:00)
-
12 Steps - AIDA (1:36)
-
12 Steps - Audience (1:54)
-
12 Steps Format (2:01)
-
12 Steps - Pain (1:51)
-
12 Steps - Scarcity (2:22)
-
12 Steps - Objections (2:20)
-
12 Secret Steps - Headlines (2:16)
-
12 Secret Steps - Risk (2:19)
-
12 Secret Steps - Benefits (2:19)
-
12 Secret Steps - Simplicity (1:53)
-
12 Secret Steps - Readability (2:34)
-
12 Secret Steps - Endorsements (2:30)
-
12 Secret Steps - Summary and Wrap Up (3:06)
Copywriting Formulation - Understanding the Building Blocks of Great Copywriting
BASICS: How to Edit Sales Copy
How to Write Headlines
Writing Great Sales Copy
Copywriting for Online Course Landing Pages
-
Step 1 - The Header and Sub Header (2:11)
-
Step 2 Defining the Problem (2:53)
-
Step 3 Reveal Your Solution (2:12)
-
Step 4 Credentials (2:34)
-
Step 5 Demonstrate the Benefits (3:31)
-
Step 6 Social Proof (3:39)
-
Step 8 Add Bonuses (1:36)
-
Step 9 Guarantees (2:39)
-
Step 10 Scarcity (3:18)
-
Step 11 Call to Action (3:17)
-
Step 12 Give a Warning! (1:47)
-
Step 13 - Give a Reminder (2:07)
-
Step 14 - End with a P.S. (1:47)
-
The Full Draft of the Course Description
-
Online Course Landing Page Example (5:48)
UDEMY: Copywriting for Online Course Titles and Course Goals
Copywriting for Long Form Sales Letters
Build It With Us Course Sales Letter
Copywriting for Blog Posts
Copywriting for High Converting Promotional Videos
-
How to Create a High Converting Promotional Video (6:22)
-
The Promotional Video for This Course Following the Script (1:54)
-
The Promotional Video - Version 2 (2:02)
-
Promotional Video Script Checklist
-
2018 Update; The Formula for a Promotional Video (3:42)
-
2018 Copywriting Course Promotional Video (2:44)
Copywriting for Landing Pages
Copywriting for Video Sales Letters
Copywriting for Email
Copywriting for Twitter
Conclusion and Course Wrap Up
