Webinar Marketing Unwrapped: The Key Steps To Creating A Successful Webinar
What Are We Going To Cover In This Training?
I am sure you have heard of webinars but you may not have really considered them for your marketing programme or investigated how to organise one.
If you know how to plan, produce and promote a webinar or you have already presented a webinar then this training is not for you.
On the other hand if webinars are new to you then I hope you are going to find this detailed training very helpful. I will not be holding back!
I want to take you through the key steps you need to understand about webinars and these are:
- What Is A Webinar?
- Why Should Webinars Be Part Of Your Marketing Strategy?
- What Is The Purpose Of A Webinar?
- Webinars: Live Or Recorded?
- What Are You Teaching?
- What Are You Selling?
- Webinar Bonuses
- How Do You Create An Effective Webinar?
- How Can You Create An Effective Selling Framework For A Webinar?
- How Do You Set Up A Webinar?
- What Does A Webinar Funnel Look Like?
- Summary And Wrap Up
What Is A Webinar?
A webinar or "web seminar" is an online seminar which enables you to attract an audience of cold to lukewarm traffic and turn up the heat. The principal idea is that you offer some serious teaching on the topic of the webinar and then, at the end, make an offer to your audience to take that topic to the next level with your paid product or service.
Why Should Webinars Be Part Of Your Marketing Strategy?
I introduce the concept of a webinar and make the case for their effectiveness as part of your marketing strategy. I genuinely believe that they are one of the most effective marketing weapons in your armoury and you should be learning how to do them.
What Is The Purpose Of A Webinar? Live Or Recorded?
We discuss the purpose of a webinar and whether you should deliver it live or pre-recorded it.
The main purpose of a webinar should be to provide some really high quality and valuable teaching to your audience. Really believe me when I say the money must be a secondary consideration.
You cannot always provide a live event for your audience, but its much better if you can.
What Are You Teaching & What Are You Selling?
We discuss your webinar topic, how it should address problems and challenges and that it was important that it directly relates to the subject matter covered by the product or service that you pitch to your audience at the end of the webinar.
We discuss the importance of bonuses to make your offer more attractive.
We also discuss the importance of including an attendance incentive to keep everyone watching the webinar right until the end.
How Do You Create An Effective Webinar?
Next we look at the structure of a webinar and the elements you need to included in your presentation to make your teaching and your selling effective.
How Can You Create An Effective Selling Framework For A Webinar?
Having considered the webinar in some detail, we next take a step back to look at the broader framework around promoting, delivery and following up your webinar presentation.
How Do You Set Up A Webinar?
We briefly touch on some of the technical issues involved in delivering a webinar.
What Does A Webinar Funnel Look Like?
Finally we take a look at the form and structure of a Webinar Funnel.
I do not hold anything back during this training and hope it will demonstrate to you why you should include Webinars in your marketing strategy
See you inside the course!
At the end of this course, you will have an opportunity to design your own Webinar Marketing Funnel and I have provided a detailed outline and guide in the attached PDF to help you
Enjoy the Course and Good Luck with your Course Project
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